Mobile network Three are joining the consumer campaign to block ads from devices from a network level in the UK and Italy.
The move comes after Samsung and Apple have allowed its users with the help of a third part app to block adverts, like the ads seen on this page. The network claims it takes up a significant amount of customers data to display the ads which consumers simply don’t want or need to see.
Its a ballsy move considering the network itself heavily advertisers across the net to entice customers to join its network, but once you are on Three adverts on your screen will be a thing of the past.
iOS users can download apps such as Adblock Plus for free, while Samsung users can take advantage of Adblock Fast. But note, ads will only be blocked in the native browser apps such as Safari.
