Phone Shop Idol stars make a brief appearance on BBC One Show to promote new show launching Tuesday 19th January.

Contestant Roland Ratvai and Judge Mike Dalloz took to The One Show set in a 4 minute segment to promote Phone Shop Idol coming to BBC 2 in the next week. During the link, guests Ed Balls, Maddy Hill and Ade Edmondson pitch items using the sales technique FAB (Feature, Advantage, Benefit).  It was clear that a Coronation Street calendar pitch was probably left to the likes of Roland and the other contestants in the show.

Even Mobile Network Three got behind its Sales Associate tweeting its support.

Check out the trailer on the BBC iPlayer website.

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